Branding Your Email: How Important Is It For Your Business?

In this online age, having a presence on the internet has become a mandatory requirement for achieving business success. With billions of people now spending most of their time online, it only makes sense to go where your target audience is.

Apart from going through domain name registration and creating and hosting a website for business, there is one other task that companies need to take care of — customising their business email address.

emailPhoto by Miguel Á. Padriñán from Pexels

Why Is It Important To Have A Custom-Branded Business Email?

Letting your business’s online presence be known to the public is only the first of many steps towards leveraging the web platform for commercial success. Having a means of reaching the business is another vital requirement, the details of which are typically placed on the site’s Contact Us page.

However, by using a standard email address such as [email protected], visitors would naturally doubt the company’s legitimacy since it comes off as unprofessional and lacking credibility. This can leave a bad impression and end up deterring them from making a purchase.

Top 4 Reasons To Invest In A Custom Business Email

1. Provides the necessary professional appeal

The single most important advantage of a custom business email is the professional appeal that it brings. Aside from contacting the company directly, business owners will consistently be sending emails out to subscribed customers, suppliers, and key stakeholders of the company.

By sticking with free email accounts in use by everyone, one can negatively affect the brand’s image. Lastly, big corporations and small and medium-sized enterprises alike all have a custom address, so it is evident that this is a business practice that everyone knows is necessary.

2. Displays credibility

Apart from the professional appeal, custom business emails exhibit your company as credible and worthy of your customer’s trust. Clients will most likely deem your messages as spam if you stick to a generic email address since it does not display your brand’s identity.

Moreover, other parties could easily create similar-looking addresses without an officially registered business email and scam your clients.

3. Offers expansion flexibility and user control

Having a dedicated email handle benefits the business in more ways than one, such as allowing for ease of expansion and stricter user control. Nowadays, it is common to have various business addresses that handle multiple purposes, with prefixes such as sales, marketing, and support as the most prevalent.

By having different prefixes handle specific roles, both the business and its customers will have a much easier time managing each other’s messages.

When it comes to the company’s employees, assigning them personalised email addresses for work provides tighter security and greater control over sensitive or confidential data. This ensures that any crucial correspondence with the company’s clients remains private and will not be at risk of disclosure if an employee leaves.

4. Keeps branding efforts consistent

Focusing on the business’s branding will always be of utmost importance, and the company’s email address is certainly one area where such efforts are needed, yet most often neglected. Other than the business’s website, the company will likely use their email addresses in other areas such as business cards, advertisements, and even on the products themselves.

Thus, with a custom-branded email handle, businesses can keep their branding efforts consistent, build awareness, and eventually make the brand easily recognisable by the public.


Customising a business’s email address helps build its brand image by promoting trust and credibility in your customers and earning their confidence in the company. Eventually, this small step will lead to more advantages, such as enhancing its professional appeal and enabling smoother marketing efforts.

If you have yet to get your custom email address with your domain name, we got you covered! At CLDY, we provide secure and affordable business email hosting starting from just $10 a month – contact us to find out more!

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