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Updated on January 19, 2023

How to Optimise Your Site and Improve Ranking on Google and other Search Engines

The answer to how long it takes for your website to show up in search results depends on a variety of factors. It depends on the quality of the content on your site, the number of pages on your site, whether or not you have links from other sites pointing to your site, and more.

Today, let’s focus on these key aspects:


Quality of your content

It’s not just the AMOUNT of content you have, but how RELEVANT your content is to what people are looking for.

Having a lot of quality content on your site is one of the best ways to improve its ranking on search engines. More importantly, it helps people find what they are looking for faster and easier. The more content you have, the more likely it is that people will find your website when they search for something related to what they are looking for.


Site architecture

Having a complex site architecture can make it very difficult for search engines such as Google and Bing to crawl and index pages on your site. If there are multiple indexable pages on your site, it will be easier for search engines like Google or Bing to crawl through them all instead of just picking one single page at random.

If you want your site to rank high on Google, then make sure your pages are well indexed as soon as possible.


SEO (Search Engine Optimisation)

The internet is a big place, and it can be hard to stand out from the crowd. That’s why it’s so important that your website is designed with SEO in mind.

SEO stands for “search engine optimization”, and it’s a concept that focuses on how your site appears when people search for things online. In other words, if someone searches for “best websites for [this topic],” you want the search results to include your website!

The best way to ensure that your website gets high rankings on Google and Bing is to focus on keywords that have a good search volume, and to implement a responsive website design that is optimised for different browsers.


Backlinks / Link building techniques

A good number of backlinks is one such way to improve your search ranking and make sure you get noticed by Google.

The concept of link building involves how many links point to your site from other websites. The more links that point to your site, the higher the chance that Google will see it as an authoritative source for information about that topic.

This includes social media posts, links added to directories, and even peers who link your pages in their own blogs or websites.

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