{"id":9655,"date":"2022-02-24T22:03:42","date_gmt":"2022-02-24T14:03:42","guid":{"rendered":"https:\/\/www.cldy.com\/sg\/?p=9655"},"modified":"2023-02-28T20:47:27","modified_gmt":"2023-02-28T12:47:27","slug":"retargeting-facebook-marketing","status":"publish","type":"post","link":"https:\/\/www.cldy.com\/sg\/blog\/business-marketing\/retargeting-facebook-marketing\/","title":{"rendered":"Retargeting in Facebook Marketing: Why It\u2019s Important and How To Do It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the vastly growing population of business enthusiasts, it\u2019s important to be resourceful in finding ways how to do facebook marketing or advertising. Word-of-mouth now translates to your name and your business\u2019 name having exposure on different platforms across the web. Advertising can cost a hefty sum, and you want to get as many ad returns with the least possible cost to maximize revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An average person spends about 1-2 hours a day on social media, particularly Facebook. This platform is where you can find users of all ages, from the young teens sharing their random thoughts, and middle-aged users posting their travel photos, to those of the later generation just lurking and basically using Facebook merely for contact purposes. Facebook marketing may seem easy enough\u2014posting your business updates here and there. But there\u2019s more to it than just randomly sharing and creating posts.<\/span><\/p>\n<h4><strong>Facebook Marketing<\/strong><\/h4>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-13464 aligncenter\" src=\"https:\/\/www.cldy.com\/sg\/wp-content\/uploads\/sites\/7\/2022\/02\/facebook-on-phone.jpg\" alt=\"facebook-on-phone\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.cldy.com\/sg\/wp-content\/uploads\/sites\/7\/2022\/02\/facebook-on-phone.jpg 640w, https:\/\/www.cldy.com\/sg\/wp-content\/uploads\/sites\/7\/2022\/02\/facebook-on-phone-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><em>Photo by <a href=\"https:\/\/unsplash.com\/photos\/OwvRB-M3GwE\" rel=\"nofollow noopener\" target=\"_blank\">Timothy Hales Bennett<\/a> on Unsplash<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Facebook has found a way to direct your recent searches into ads. You might wonder how your recent search for \u201cflowers\u201d is now flooding your Facebook feed with different stores and ads for businesses selling flower arrangements and bouquets. Having a social media page is now an essential component when building your business in this age. The question is, how do you make Facebook work for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first steps are the simplest &#8211; creating your Facebook page and writing content and posts. But you want to make sure that you:<\/span><\/p>\n<ul>\n<li><strong><strong>Reach Your Target Market. <\/strong><\/strong><span style=\"font-weight: 400;\">Knowing your <a style=\"color: #f4662d;\" href=\"https:\/\/ranknetmedia.com\/social-media-for-market-research\/\" rel=\"nofollow noopener\" target=\"_blank\">target market<\/a> is knowing which direction you want your Facebook marketing to take. Since Facebook gathers information such as birthdays, locations, and likes, Facebook can do the tracking for you. <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.facebook.com\/ads\/manager\/account\/campaigns\/\" rel=\"nofollow noopener\" target=\"_blank\">Facebook Ad Manager<\/a><span style=\"font-weight: 400;\"> is the tool for you to analyze and focus on the market you want to reach. Aside from sorting your posts to be visible to a particular age group, it can help you know more about which pages they visit most, for you to know if your business aligns with your target market\u2019s interest. <\/span><span style=\"font-weight: 400;\">From here, you can plan out your content posts, how to design them, and how to appeal to your audience\u2019s eyes.\u00a0<\/span><span style=\"font-weight: 400;\">The next step is to watch how they respond. It may take some time, but you will be able to see traction early on if your advertising was effective or not. But what if you did follow everything, but still did not get your desired response? <\/span><span style=\"font-weight: 400;\">Here is where retargeting comes in.<\/span><\/li>\n<\/ul>\n<h4><strong>Retargeting<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By its name, you simply \u201cretarget\u201d your visitors who you weren\u2019t able to \u201ccatch\u201d the first time. <\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-13465 aligncenter\" src=\"https:\/\/www.cldy.com\/sg\/wp-content\/uploads\/sites\/7\/2022\/02\/man-seeing-facebook.jpg\" alt=\"man-seeing-facebook\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.cldy.com\/sg\/wp-content\/uploads\/sites\/7\/2022\/02\/man-seeing-facebook.jpg 640w, https:\/\/www.cldy.com\/sg\/wp-content\/uploads\/sites\/7\/2022\/02\/man-seeing-facebook-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><em><span style=\"font-weight: 400;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/photos\/ra4vJwxnvAo\" rel=\"nofollow noopener\" target=\"_blank\">Glen Carrie<\/a><span style=\"font-weight: 400;\"> on Unsplash<\/span><\/em><\/p>\n<h4><strong>Pixel-Based Retargeting<\/strong><\/h4>\n<p>This is when you <span style=\"font-weight: 400;\">reach out to people who <\/span><i><span style=\"font-weight: 400;\">already have <\/span><\/i><span style=\"font-weight: 400;\">dropped by your page, probably scrolled around for a bit, but did not interact and simply left it after some browsing. Since they already have footprints left on your page (\u201ccookies\u201d), it becomes easier to reach them. These \u201ccookies\u201d are brought upon by pixels, which is the Javascript code imprinted onto a website so each visitor is logged every time. Facebook then gathers this as a person\u2019s attraction to your page, and will then contact them for you even if they did not reach out to you just yet. In an audience\u2019s view, they will receive a message contacting them personally about their (possible) interest in your product or service, all through Facebook\u2019s ad campaign tools. Instead of them reaching out to you blindly about what your products are, you can customise your message into something more fitting as to how you would initially introduce your business.\u00a0<\/span><\/p>\n<h4><strong>List Retargeting<\/strong><\/h4>\n<p>This is the <span style=\"font-weight: 400;\">more common one, wherein you have a list of prospects, or in this case, \u201ctargets\u201d. Simply upload these email contacts and specify what kind of targeted ads you want them to receive, and Facebook does the rest. They will now be hinted at with personalised ads that they should come across as they browse through their feeds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do take note that in list retargeting, if your lead has one email for email messages, and another email for social media accounts, there is a possibility they may not receive the leads and ads successfully.<\/span><\/p>\n<h4><strong>End Results<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">All of these marketing efforts come down to achieving not only sales conversions, but also more people knowing about you and your business. While the returns are not always 100%, every endeavour you take on is a step towards that goal.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Increase attention from your target audience<\/strong>\n<ul>\n<li><span style=\"font-weight: 400;\">With retargeting, you don\u2019t just simply let go of those who were interested in your business but did not reach out to you. You make sure that they are informed of your interest to be their vendor, as well. These times, that extra effort of making your presence known is enough to generate leads and possible sales.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Recommend new products or ongoing promotions<\/strong>\n<ul>\n<li><span style=\"font-weight: 400;\">New customer promotions are definitely what you want to aim for when seeking a response from your ad campaigns. 55% of customers respond positively to discount emails, and 75% of them actually spend time looking for discount coupons in their inbox so they can avail a certain product (Convince &amp; Convert).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Generate sales conversions<\/strong>\n<ul>\n<li><span style=\"font-weight: 400;\">Of course, this is the end goal that you would always want to achieve with a customer &#8211; whether old or new. Driving sales through the roof &#8211; that\u2019s always the dream. And with your consistent efforts in promoting your business not only on Facebook but on the various social media platforms wherein your customer may just be lurking in the shadows, you\u2019re surely on the path to great success.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>To help you manage your social media account without a hassle, here are some of the best <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapore-top-4-social-media-marketing-agencies\/\">social media marketing agencies<\/a> in Singapore that we highly recommend to help your business boost visibility and increase sales. Check them out!<\/p>\n<p>Nevertheless, retargeting on Facebook and having a skilled social media marketing agency that is handling your business is not enough. If you absolutely want to grow your business and outrank your competitors, you must also have a competent and <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/\">reliable hosting provider<\/a> who can handle and cover all of your needs. You can always reach out to us here at sales@cldy.com if you want to learn more about this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the vastly growing population of business enthusiasts, it\u2019s important to be resourceful in finding ways how to do facebook marketing or advertising. Word-of-mouth now translates to your name and your business\u2019 name having exposure on different platforms across the web. Advertising can cost a hefty sum, and you want to get as many ad [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-9655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing"],"_links":{"self":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts\/9655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/comments?post=9655"}],"version-history":[{"count":21,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts\/9655\/revisions"}],"predecessor-version":[{"id":20986,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts\/9655\/revisions\/20986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/media\/9664"}],"wp:attachment":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/media?parent=9655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/categories?post=9655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/tags?post=9655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}