{"id":9315,"date":"2022-02-15T17:20:08","date_gmt":"2022-02-15T09:20:08","guid":{"rendered":"https:\/\/www.cldy.com\/sg\/?p=9315"},"modified":"2023-02-28T20:47:31","modified_gmt":"2023-02-28T12:47:31","slug":"bad-reputation-business-spiral-down","status":"publish","type":"post","link":"https:\/\/www.cldy.com\/sg\/blog\/business-marketing\/bad-reputation-business-spiral-down\/","title":{"rendered":"Problem Solved: A Bad Reputation Will Spiral Down Your Business"},"content":{"rendered":"
That\u2019s how it should be for a growing business and even those who have already made their own mark. But when one nasty review reaches hundreds and thousands of current and potential customers, everything else goes downhill. Recovery from a bad review that has already circulated, especially online, is extremely challenging, and what you do always has to be customer-centric, as they are the end-all, be-all of your business.<\/span><\/p>\n Research shows that up to 90% of consumers (Trustpilot) veer away from businesses or companies that they have heard bad reviews about. Whether it\u2019s something they have seen online or heard from their friends or relatives – what people say about your business is very important. Publicity has proven to be both good and bad, and of course, it\u2019s the good side that you would always want to be on.<\/span><\/p>\n It may sound impossible – attaining zero dissatisfied customers who can and will say something bad about their experience. There is no perfect product or service, and feedback helps you to improve your future ventures. Whether it\u2019s your packaging, presentation, or customer service that needs improvement, it\u2019s healthy to receive criticism. But controlling them and making sure it doesn\u2019t happen again in the future, that\u2019s something under your control.<\/span><\/p>\n So, what are the factors that you can control?<\/span><\/p>\n With Google Chrome being the most used web browser worldwide (Tech Advisor), Google has powered web accessibility for both desktop and handheld devices. When a user looks up your niche, your website will either be at the bottom of the list or will not appear in search results at all. <\/span><\/p>\n This happens when Google detects that your website is unsafe for viewing. If your website is unsecured, your visitors may see one of these alerts:<\/span><\/p>\n Once one of these alerts pops up when your website is being accessed, it is immediately tagged in the Google blacklist. When a visitor looks up your business niche, your website may either come up at the bottom of the list or not at all.<\/span><\/p>\n Even before you get into the Google Blacklist, what you have to do is to make sure that your SSL certificates are up-to-date. When your website is accessed through a browser, the SSL is the one certifying that your website is secured and that the connection between your visitor\u2019s browser and your website is completely secured, as well. CLDY offers AutoSSL via cPanel<\/a>, which automatically validates and renews your domain\u2019s SSL certificates.<\/span><\/p>\n If you have reasons to believe that you may already be on the blacklist (reduced website visits over a certain period), then your task now is how to get out of it. <\/span>Google Search Console<\/span><\/a> can help you verify if your domain is authenticated or not – which can lead to your website showing errors when someone tries to access it. If it shows a green alert saying \u201cownership verified\u201d, you\u2019re all set. But if it shows a red alert with the text \u201cownership verification field\u201d, the Google Search Console will provide the reason for the failed authentication and will give you the fix so you can correct this from your end.<\/span><\/p>\n As an eCommerce enthusiast, you must make it a point to monitor your website visits and your social media following. In a world of (almost 100%) online transactions and dealings, it is crucial to be watchful of how your online presence is doing on a regular basis.<\/span><\/p>\n It helps to have a contact form set up on your page so your website visitors can drop you a message without having to leave your website. If you are using WordPress, you can use the Contact Form 7 plugin<\/a>.<\/span><\/p>\n Set realistic expectations on a turnaround time – and make sure to follow through. If you have maintained a routine of clearing your messages within the day, then great! For instances when you may be out of touch for a while, set your turnaround time of 24 or 48 hours (as needed), so that you also don\u2019t overwork yourself and divert your focus to simply answering customer queries.<\/span><\/p>\n What you want to prevent is for your customers to think you have failed to get back to them (or even forget that they inquired with you at all), which may affect both current and potential sales.<\/span><\/p>\n In relation to what is stated above, make sure to check your social media accounts, as well. Every comment and message that your customers and visitors leave on your profile matter. Respond accordingly, as much as possible, in the same manner. If they left you a comment, answer in the same way so they know that you are actively checking your accounts. Keep your notifications on so you are always alert for any activity that occurs on your pages.<\/span><\/p>\n
Photo by<\/span> Headway<\/span><\/a> on Unsplash<\/span><\/em><\/p>\nProblem:<\/b> Google Blacklist<\/b><\/h4>\n
Photo by <\/span>Firmbee.com<\/span><\/a> on Unsplash<\/span><\/em><\/p>\n\n
Solution: <\/b>Secure your SSL certificates<\/b><\/h4>\n
Solution:<\/b> Verify your website\u2019s authentication through Google Search Console<\/b><\/h4>\n
Problem:<\/b> Lowered website traffic and social media interactions<\/b><\/h4>\n
Solution: <\/b>Address your customer\u2019s concerns or feedback as they are given<\/b><\/h4>\n
Solution: <\/b>Manage your social media accounts effectively<\/b><\/h4>\n
Problem:<\/b> Bad review crisis<\/b><\/h4>\n