{"id":17916,"date":"2022-09-28T20:02:47","date_gmt":"2022-09-28T12:02:47","guid":{"rendered":"https:\/\/www.cldy.com\/sg\/?p=17916"},"modified":"2023-02-28T20:42:29","modified_gmt":"2023-02-28T12:42:29","slug":"32-comprehensive-steps-in-building-a-business","status":"publish","type":"post","link":"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/32-comprehensive-steps-in-building-a-business\/","title":{"rendered":"32 Comprehensive Steps Every Entrepreneur Should Know in Building a Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the greatest myths about starting a business is that once it&#8217;s built, customers will come.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s so much going on in every industry, including competitors, market demands, and economic conditions, that there\u2019s no assurance your business will become a hit. You first need to ensure you have a good product in your hands. On top of that, you must know how to market it to relevant audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The road to launching\u2014and running\u2014a business isn\u2019t easy, but the pride you feel watching your business grow will make the hard work worthwhile.<\/span><\/p>\n<h3><b>32 Steps to Starting a Successful Business<\/b><\/h3>\n<p>We created five stages. In each stage, there are steps that explain how you are going to start and build your business. Let&#8217;s get started.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><strong><a style=\"color: #f4662d;\" href=\"#development-stage\">Development Stage<\/a><\/strong><\/li>\n<li class=\"li1\"><strong><a style=\"color: #f4662d;\" href=\"#start-up-stage\">Start-up Stage<\/a><\/strong><\/li>\n<li class=\"li1\"><strong><a style=\"color: #f4662d;\" href=\"#commitment-stage\">Commitment Stage<\/a><\/strong><\/li>\n<li class=\"li1\"><strong><a style=\"color: #f4662d;\" href=\"#traction-stage\">Traction Stage<\/a><\/strong><\/li>\n<li class=\"li1\"><strong><a style=\"color: #f4662d;\" href=\"#scaling-stage\">Scaling Stage<\/a><\/strong><\/li>\n<\/ul>\n<h4 id=\"development-stage\"><b>Development Stage<\/b><b><\/b><\/h4>\n<p><b>1. Refine your business idea<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Got a passion that you\u2019re looking to turn into a profitable business? Great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business idea is the first step of your entrepreneurial journey. But before your adrenaline rush gets the best of you, gather all your thoughts and see if you can describe your business idea in a single sentence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: \u201c<\/span><i><span style=\"font-weight: 400;\">My company, Clean and Lean, offers affordable laundry services for mid-income families.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This practice lets you better articulate your product value and determines the audience you want to market it to.<\/span><\/p>\n<p><b>2. Determine your market<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your audience represents the driving force behind each business decision. Developing your \u201cideal customer\u201d helps you fine-tune your products and go-to-market strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understand what type of business you\u2019re planning to launch first. Are you looking to be a business-to-consumer (B2C) enterprise? Or maybe you have solutions that can benefit fellow businesses (business-to-business or B2B)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By deciding this, along with parameters like age, gender, income, and profession, you understand what your customers need and how you can influence their buying decisions.<\/span><\/p>\n<p><b>3. Get feedback\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Open-mindedness is a good trait if you are running a business. So when you\u2019ve just about refined your great idea, evaluate it by collecting feedback from diverse points of view.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see, business owners often get caught up with their ideas that they see the world in rose-tinted glasses. To stay grounded, get input from individuals who can assess the idea objectively and critically.<\/span><\/p>\n<p><b>4. Understand the highs and lows of becoming an entrepreneur<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a saying that if you ever start a business, you\u2019ll never have to work a day in your life. But the startup lifestyle can be tough work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have to wear several hats to run your business, especially since finances can be tight at the beginning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To manage tasks efficiently, get yourself <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-3-appointment-scheduling-systems\/\"><span style=\"font-weight: 400;\">appointment scheduling software<\/span><\/a><span style=\"font-weight: 400;\"> to efficiently keep track of client meetings. Take note that when it comes to growing your business in the early stages, technology and automation are your best friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, this doesn\u2019t mean there aren\u2019t any highs as well. There is nothing more fulfilling than having to pursue your dream. There\u2019s also more creative freedom, learning opportunities, and satisfaction as you watch your business succeed.\u00a0<\/span><\/p>\n<h4 id=\"start-up-stage\"><b>Start-up stage<\/b><\/h4>\n<p><b>5. Finalise your company name<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your name represents your business to the outside world. It is what customers remember you by and becomes the face of your company. This should give you enough reason to carefully consider your choice before registering your business entity, launching a website, and marketing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there\u2019s a plethora of factors when it comes to choosing a company name. But here are some tips to get you started:<\/span><\/p>\n<ul>\n<li><b>Choose a name that\u2019s simple and easy to remember<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Customers have short attention spans. The last thing they want to do is spend time figuring out how to spell your business name. You want to avoid situations where you have to continually correct misspellings. Keep your business name simple and memorable.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Keep it unique<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Your business name must be unique for several reasons. First, you could find yourself in a lawsuit for trademark infringement. But even if that doesn\u2019t happen, choosing a name that\u2019s similar to your competitors can hurt your marketing efforts.<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Imagine registering \u201cConcept Singapore\u201d for your <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/3-singapore-agencies-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">digital marketing <\/span><\/a><span style=\"font-weight: 400;\">firm and across the street there\u2019s a business called \u201cConcept Cosmetics\u201d. This causes confusion and you could run into problems on search engines. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To ensure that you go for a unique name, conduct a general internet search. Let\u2019s say you decide to call yourself <\/span><i><span style=\"font-weight: 400;\">Deli Eat Singapore<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">enter that name on Google to assess if there are similar business names in the area.\u00a0 While you\u2019re at it, be on the lookout for abbreviations and alternate spellings.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Select a web-friendly name<br \/>\n<\/b>Speaking of the internet, it\u2019s important to combine all the tips mentioned above. Simple, unique, and easy-to-spell names are generally well-received online. The easier it is for users to type on browsers, social media, and search engines, the better.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>READ MORE:<\/strong> <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/domain-name\/attract-target-web-traffic-through-domain-name\/\">Keys to Choosing the Best Domain Name to Attract Web Traffic<\/a><\/p>\n<p><b>6. Create a business logo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Believe it or not, business logos aren\u2019t compulsory! However, there are benefits to having one. First, it sets you apart from your competitors. It also makes you appear more professional and committed to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, logos provide a \u201cface\u201d to your brand\u2014allowing you to develop a sense of identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve refined your business idea and determined your target market, then you know what you want your logo to look like. For example, businesses specialising in <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-professional-photography-services-singapore\/\"><span style=\"font-weight: 400;\">photography services<\/span><\/a><span style=\"font-weight: 400;\"> would opt for logos that look sleek in black and white.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/best-cake-shop-for-delectable-baked-goods-and-pastries\/\"><span style=\"font-weight: 400;\">customised event cake shops<\/span><\/a><span style=\"font-weight: 400;\"> that cater to the younger crowd could go for a logo that\u2019s more fun and hip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you don\u2019t need to come up with a logo yourself. You can outsource the work to <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-singapore-branding-services\/\"><span style=\"font-weight: 400;\">professional branding services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> They not only come up with logos but also help you build a brand identity from the ground up.<\/span><\/p>\n<p><b>7. Choose your business entity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ready to register your business? Hold up. You still need to decide on your business entity or structure.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Your type of business entity affects your taxes, how you appear to customers and partners, the legal documents your business needs to process, how you can apply for business loans, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on where you are planning to launch your business, you should have different options when incorporating your entity. You could be a Sole Proprietor, Partnership, Corporation, or Limited Liability Company.<\/span><\/p>\n<p><b>8. Write your business plan<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Business plans are more than just a static piece of document. They are the blueprint for your company. They guide you in goal-setting and detail the steps you need to take to achieve them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there\u2019s no definite structure, most business plans include the following sections:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Executive Summary<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Company Description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementation Strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Financial Forecasts<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can also include insights about your management team, sales goals, and expenses.<\/p>\n<p><b>9. Pick your business setup<\/b><b><br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Set the tone for your business by choosing a location. Don\u2019t fall into the trap of going for a trendy hotspot or the cheapest listing you can find. If you\u2019re a retail shop, for example, you would want to position your business in busy areas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is ready to commit to a long-term working space, there are <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-innovative-office-space\/\"><span style=\"font-weight: 400;\">private office spaces in Singapore<\/span><\/a> <span style=\"font-weight: 400;\">to choose from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses that require a physical address but have no plans to commit to a dedicated office space can opt for<\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapores-leading-business-virtual-office-services\/\"><span style=\"font-weight: 400;\"> virtual office services<\/span><\/a> <span style=\"font-weight: 400;\">instead. Virtual offices work by providing you with a mailing address, telephone assistance, and video conferencing services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smaller firms, on the other hand, have the option to go for a <\/span><span style=\"font-weight: 400;\">coworking space<\/span><span style=\"font-weight: 400;\"> instead. We\u2019ve compiled some of the <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapore-leading-coworking-spaces\/\"><span style=\"font-weight: 400;\">top coworking spaces in Singapore<\/span><\/a> <span style=\"font-weight: 400;\">that you can choose from.<\/span><\/p>\n<p><b>10. Secure your funding\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Self-funding your startup lets you maintain control, making it the safest funding option out there. But not everyone has the means to self-fund their latest business venture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for other ways to get your business on the ground, check out these options:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Crowdfunding<\/b><span style=\"font-weight: 400;\">. The internet is a wonderful way to build buzz. So, why not leverage it to fund your startup idea? Websites like Kickstarter or Indiegogo are great sites to get the money to launch your business off the ground.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Apply for small business grants. <\/b><span style=\"font-weight: 400;\">You will find a number of private and public sectors that offer small business grants for startups and businesses looking to expand their operations.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Small Business Loan Companies.<\/b> <span style=\"font-weight: 400;\">Loan companies can seem seedy, but the trick is to look for reputable <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-business-loan-companies-for-funding-solutions\/\"><span style=\"font-weight: 400;\">business loan companies<\/span><\/a><span style=\"font-weight: 400;\"> to work with. Banks like DBS and UOB offer legitimate business loans with fair interest rates.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Accelerators and incubators. <\/b><span style=\"font-weight: 400;\">Private companies and public institutions (colleges, universities, etc.) offer accelerator or incubator programs for young businesses. Its goal is to provide educational, financial, and technical support to help owners get past the ideation stage.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>11. Register your business<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Officially registering your business has several benefits. Aside from legalising it, you also appear more legitimate in the eyes of investors, suppliers, and customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Singapore, for example, registered businesses can be verified via ACRA, the national regulator for business entities. Thus, making it easier for you to acquire business financing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help registering your business with ACRA, work with a <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/corporate-secretary-companies\/\"><span style=\"font-weight: 400;\">corporate secretary service<\/span><\/a><span style=\"font-weight: 400;\">. This is an especially useful option for foreign businesses looking to register their company in Singapore.<\/span><\/p>\n<h4 id=\"commitment-stage\"><b>Commitment Stage<\/b><\/h4>\n<p><b>12. Open your business bank account<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When your business starts accepting or spending money, it\u2019s high time you look for banks that offer <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/major-corporate-banking-institutes\/\"><span style=\"font-weight: 400;\">corporate banking services.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unlike retail banking, which serves the general public, corporate banking solutions serve small-to-mid-sized businesses as well as large conglomerates. You can open a checking account, savings account, or credit card account for your business. If<\/span><span style=\"font-weight: 400;\"> you accept credit and debit card transactions, remember to open a merchant services account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a foreign company looking to do business in Singapore, there are <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/3-top-corporate-service-companies-singapore\/\"><span style=\"font-weight: 400;\">corporate service providers<\/span><\/a> <span style=\"font-weight: 400;\">that can assist you with opening a bank account in the country. Their services extend to payroll and tax services as well.<\/span><\/p>\n<p><b><\/b><b>13. Set a budget\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While this step sounds like a no-brainer, you\u2019ll be surprised to hear how many new businesses put budgeting on the back burner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When opening a new business, you\u2019ll need to research your industry well in advance. Look out for expenses from suppliers, marketing, employee wages, and even legal fees before creating your budget.<\/span><\/p>\n<p><b>14. Create a financial forecast<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If budgets are plans, look at financial forecasting as predictions. It doesn\u2019t matter if you run a <\/span><span style=\"font-weight: 400;\">corporate travel agency<\/span><span style=\"font-weight: 400;\"> or a large financial firm, you need a financial plan that estimates your projected income and expenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, you will need to have your financial forecast ready before you create a budget. Say, for example, the financial forecast <\/span><span style=\"font-weight: 400;\">for<\/span><span style=\"font-weight: 400;\"> the next quarter says you have an extra S$7,000 in revenue. You might want to add that extra money to your Facebook ad budget instead.<\/span><\/p>\n<p><b>15. Build business partnerships<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With all the competition around today, developing business partnerships is a smart way to get ahead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everything needs to be fulfilled in-house. Partnering with a<\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/5-trusted-courier-service-provider-2022\/\"><span style=\"font-weight: 400;\"> trusted courier service<\/span><\/a><span style=\"font-weight: 400;\"> for your retail business, a <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-travel-agency-for-corporate-trips\/\"><span style=\"font-weight: 400;\">business travel agency<\/span><\/a> <span style=\"font-weight: 400;\">for your hotel business, or a <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/best-corporate-catering-services\/\"><span style=\"font-weight: 400;\">food catering service<\/span><\/a>, if you\u2019re running events,<span style=\"font-weight: 400;\">\u00a0gives you access to wider resources and industry expertise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing business partnerships for internal operations can be crucial as well. For example, you may need to partner with a <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/most-reliable-cctv-installation-companies\/\"><span style=\"font-weight: 400;\">CCTV installation company<\/span><\/a><span style=\"font-weight: 400;\"> for your jewellery shop or a <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-amazing-corporate-gifts-companies\/\"><span style=\"font-weight: 400;\">corporate gifts shop<\/span><\/a><span style=\"font-weight: 400;\"> so you can have personalised merchandise ready for your employees or VIP guests.<\/span><\/p>\n<p><b>16. Start building your team\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You created a product or service, got your funding, and perhaps even started making money.<\/span> <span style=\"font-weight: 400;\">Now is the time to build your team. List down the roles you want to fill first. In most cases, businesses prioritise the following roles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chief Executive Officer (CEO), founders typically assume this role<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chief Operating Officer (COO), is another role founders assume as well<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product Manager<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chief of Technology and Development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales Manager<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chief Marketing Officer<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>17. Start hiring<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are hiring c-level or rank and file positions, recruitment will always be a difficult process. The good thing is that you don\u2019t need to cover the work yourself. You can outsource the work to a <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/ranking-top-3-singapore-recruitment-firms\/\"><span style=\"font-weight: 400;\">recruitment firm<\/span><\/a> <span style=\"font-weight: 400;\">to hire critical roles for your startup.<\/span><\/p>\n<p><b>18. Invest in a good bookkeeping and accounting system<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Traditional account methods are good in the first few stages of your business. But as your company grows, maintaining error-free financial statements can be a challenge when you\u2019re doing everything manually.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in accounting software, on the other hand, helps you save time and costs by automating the entire process. Some accounting systems also track inventory costs and calculate asset depreciation to help you with inventory management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also outsource the work to one of the many <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/3-outstanding-accounting-services-in-singapore\/\"><span style=\"font-weight: 400;\">small business accounting services<\/span><\/a><span style=\"font-weight: 400;\"> in Singapore. Outsourcing helps you save time and focus on running your business while also giving you access to skilled accountants. You can even have them work on your business taxes.<\/span><\/p>\n<p><b>19. Protect your intellectual property\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Intellectual Property refers to a unique work or invention created by your business or brand. When applying for Intellectual Property Rights, you can get copyrights, patents, and trade secret protection to protect your products from being duplicated by another individual or brand.<\/span><\/p>\n<p><b>20. Reserve your domain<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of protection, it\u2019s high time you registered a domain to protect your brand identity. With over thousands of domains registered each day, there&#8217;s a high chance that all the good ones are already taken. So, act fast.\u00a0<\/span><\/p>\n<p><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/domain-registration\/\"><span style=\"font-weight: 400;\">Domain registration <\/span><\/a><span style=\"font-weight: 400;\">is cheap and easy. You don\u2019t even need a website to get one!<\/span><\/p>\n<p><b>21. Create your<\/b> <b>website<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You might be thinking, \u201cMy business made it this far without a website; why would I need one now?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that businesses without a professional website fall behind their competitors and miss out on potential conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, owners have other concerns when it comes to creating a website. There\u2019s that notion that websites are \u201ctoo expensive\u201d or that they\u2019re not tech-savvy. But those worries can be completely laid to rest as websites are affordable and easy to make these days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, there are DIY website builder platforms that literally help you get a website up and running in minutes. These tools have drag-and-drop features as well as ready-made templates for you to easily customise your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re more tech-savvy, you can build your website using WordPress or other content management systems. You can also spearhead any website issues by employing <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-4-website-monitoring-tools\/\"><span style=\"font-weight: 400;\">website monitoring tools<\/span><\/a> <span style=\"font-weight: 400;\">like 360 Monitoring or Site24x7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you can work with a reputable <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-agencies-web-design-services-singapore\/\"><span style=\"font-weight: 400;\">web design service<\/span><\/a><b>. <\/b><span style=\"font-weight: 400;\">The advantage of working with professional web designers is that they have a better understanding of your industry. They help you create workflows that meet your business goals while also sticking to your budget.<\/span><\/p>\n<p><strong>READ MORE:<\/strong> <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/web-hosting\/what-is-the-importance-of-web-hosting-for-your-website\/\">What Is the Importance of Web Hosting for Your Website<\/a><\/p>\n<p><b>22. Start accepting<\/b> <b>payments on your website<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The goal of creating an online presence is to meet customers at every stage of the buyer\u2019s journey. Allow leads to convert by accepting payments on your website. In addition to getting ROI, you also reach a wider audience online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to accept online payments, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile payment options like Grab Pay, Apple Pay, Google Pay, and Samsung Pay<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ACH (Automated Clearing House) transfer<\/span><\/li>\n<li style=\"font-weight: 400;\"><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/4-trusted-platforms-online-money-transfer\/\"><span style=\"font-weight: 400;\">Online money transfer platforms<\/span><\/a><span style=\"font-weight: 400;\"> like PayPal, Wise, and Venmo<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>23. Don\u2019t forget your social media presence<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Having a social media presence for your business is no longer an option, but a necessity. By setting up a business page on popular apps like Facebook or Instagram, you can drive traffic to your website, generate leads, boost sales, and even partner with influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building your social media presence isn\u2019t just about setting up a Facebook account, boosting a post and calling it a day. Like with any other marketing medium, you need to be strategic or risk wasting your invested time and money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have the time or knowledge to grow your social media presence, consider outsourcing the work to an agency instead. There are plenty of <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapore-top-4-social-media-marketing-agencies\/\"><span style=\"font-weight: 400;\">social media marketing agencies in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> for every business industry or size. Their services typically include planning out your social media calendar, content and graphic design, as well as ad budget management.<\/span><\/p>\n<p><strong>READ MORE:<\/strong> <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-marketing\/customer-connection-strategies\/\">Follow These 10 Strategies to Strengthen Your Customer Connection<\/a><\/p>\n<p><b>24. Start ranking on search engines<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Search Engine Optimization, or SEO, are a series of actions that boost your website\u2019s ranking on search engines like Google, Yahoo, or Bing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While its primary goal is to drive quality traffic to your site, SEO can also establish your business as an authority in your industry. You also drive continuous leads to your site without spending on paid ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the time you spend optimising your site, SEO is totally free. The only flipside is that SEO can be a tough learning curve for beginners. You need to ensure that you\u2019re targeting keywords in your industry and that the steps you are taking won\u2019t put you at risk of being blacklisted by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are unsure if you have the resources to manage your website\u2019s SEO, it may be in your best interest to consult with experts.<\/span> <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/4-unsurpassed-seo-services-singapore-companies\/\"><span style=\"font-weight: 400;\">SEO service companies<\/span><\/a> <span style=\"font-weight: 400;\">have the expertise to guide and implement a solid SEO strategy for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a more end-to-end marketing solution (including paid ads and social media management), consider going for an <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapore-best-online-marketing-companies\/\"><span style=\"font-weight: 400;\">online marketing agency<\/span><\/a> <span style=\"font-weight: 400;\">instead.<\/span><\/p>\n<h4 id=\"traction-stage\"><b>Traction Stage<\/b><\/h4>\n<p><b>25. Build a solid company culture<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Congratulations! By this time, your team has likely grown in numbers. Recruitment is just the tip of the iceberg. To really make a solid team that works together to achieve your business goals, you need to establish your company culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the captain of the ship, develop your workplace culture with the following tips:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Lead by example. <\/b><span style=\"font-weight: 400;\">Leaders shouldn\u2019t be up on the pedestal of commanding people. They should be getting their hands dirty and working alongside your team. By following these practices, you earn the respect of others and inspire confidence within your team.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Promote diversity and inclusion. <\/b><span style=\"font-weight: 400;\">Mutual trust and respect are two important aspects of any successful organisation. Allow your team to express their true selves without judgement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Cultivate fun. <\/b><span style=\"font-weight: 400;\">Don\u2019t expect your team to work like mindless machines. It does not hurt to inject a little fun into the workplace every once in a while. For remote teams, there are online activities that everyone can take part in. With the help of an <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/5-event-management-companies\/\"><span style=\"font-weight: 400;\">event management service<\/span><\/a><span style=\"font-weight: 400;\">, you can also organise outings, anniversary celebrations, and Christmas parties for your team members.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Remember to add a sweet touch to these events with cakes and giveaways. We&#8217;ve recommended some of the <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/best-cake-shop-for-delectable-baked-goods-and-pastries\/\"><span style=\"font-weight: 400;\">best cake shops in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> for you to start browsing through.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Celebrate wins. <\/b><span style=\"font-weight: 400;\">Everyone enjoys feeling a sense of purpose, even while at work. Make your employees feel valued by rewarding them with incentives, promotions, and bonuses.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Of course, not everything needs to be about money. You can send thoughtful gifts to employees who have hit company milestones. It doesn\u2019t have to be a fancy token, simply contact an <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapore-leading-online-florist-services\/\"><span style=\"font-weight: 400;\">online florist delivery service<\/span><\/a><span style=\"font-weight: 400;\"> to send a bouquet to show your gratitude.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can also show off your company culture on networking sites like LinkedIn to build buzz around your business. Compile videos of what it\u2019s like working for your team. It doesn\u2019t have to be anything fancy, simply whip up a camera and edit it using <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/3-leading-video-hosting-and-sharing-platforms\/\"><span style=\"font-weight: 400;\">video hosting platforms<\/span><\/a> <span style=\"font-weight: 400;\">like Vimeo.<\/span><\/p>\n<p><b>26. Grow your email list<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Is email marketing worth the investment? The short answer is yes. When you start building an audience around your brand, you will want to connect with them through every medium, including your website, social media, and email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing lets you target existing and prospective leads without the need to spend thousands of dollars. Some emails you can start sending to customers are promotional emails, newsletters, and new product announcements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To build emails without the technical know-how, go for drag-and-drop email builders like MailChimp and SendinBlue.<\/span><\/p>\n<p><strong>READ MORE:<\/strong> <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/email-hosting\/branded-business-email\/\">Branding Your Email: How Important Is It For Your Business?<\/a><\/p>\n<p><b>27. Get a solid <\/b><b>content marketing<\/b><b> strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If content marketing sounds like a buzzword for you, it\u2019s time to look around. Content marketing is everywhere. It\u2019s in your social media strategy, your email strategy, and even in your SEO campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the name implies, content marketing involves sharing content pieces like articles, podcasts, or social media posts to engage, delight, and eventually convert your audience. The content you share helps you build trust and credibility, making you thought leaders in your chosen industry or niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can grow your internal content team to curate and publish content for you. But businesses nowadays often hire <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapore-leading-content-marketing-agencies\/\"><span style=\"font-weight: 400;\">content marketing agencies<\/span><\/a><span style=\"font-weight: 400;\"> to do the heavy lifting for them.<\/span><\/p>\n<p><b>28. Add print advertising to your marketing plan<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In a world filled with viral marketing campaigns, what business would bat an eye towards outbound marketing? The truth is that even with search engines and social media consuming users each day, outbound marketing continues to be a tried and true formula.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outbound marketing refers to ads or campaigns that a company initiates. It covers more traditional marketing practices like print advertisements, tv commercials, radio ads, and <\/span><span style=\"font-weight: 400;\">telemarketing services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TV commercials might be expensive for small businesses, so stick to print ads while you\u2019re on a budget. Brochures and business posters are great ways to drive brand engagement. You\u2019ll find high-quality <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/singapores-finest-printing-services\/\"><span style=\"font-weight: 400;\">printing services in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> that will help you design, print, and distribute your materials.<\/span><\/p>\n<p><b>29. Outsource your telemarketing service<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another outbound strategy worth looking into is telemarketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Telemarketing involves marketing goods or services directly over the phone. These could be done by outbound telemarketers or through automated telephone messages, the former being more effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-singapore-telemarketing-services\/\"><span style=\"font-weight: 400;\">telemarketing services in Singapore<\/span><\/a> <span style=\"font-weight: 400;\">that can pitch your products or broadcast your marketing campaigns. Outsourcing the work is a more economical option than hiring a full-time in-house team.<\/span><\/p>\n<h4 id=\"scaling-stage\"><b>Scaling Stage<\/b><\/h4>\n<p><b>30. Invest in technology<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that technology has made our lives easier through automation. When it comes to your business, look at your goals to assess what areas you want to automate:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Customer relationship management system (CRM). <\/b><span style=\"font-weight: 400;\">CRM software works by managing, tracking, and organising relationships between businesses and customers. Instead of keeping countless spreadsheet files, you can retrieve all sorts of data, including user behaviour, lead scoring, purchase records, and even sales call notes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Endpoint Security Solutions. <\/b><span style=\"font-weight: 400;\">As your company grows, so does the number of cyber threats. Managing security with commercial antivirus software will no longer cut it. You need endpoint protection to protect your organisation from malware and malicious applications.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You will also need <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/3-leading-endpoint-backup-solutions-in-singapore\/\"><span style=\"font-weight: 400;\">endpoint backup solutions<\/span><\/a> <span style=\"font-weight: 400;\">to safeguard your company files and prevent any data loss.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Online Data Storage. <\/b><span style=\"font-weight: 400;\">Data is incredibly important for businesses. But keeping it on a single device can be risky and inefficient.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To easily access data on the go, look for reliable<\/span> <a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-3-online-cloud-storage-services\/\"><span style=\"font-weight: 400;\">online cloud storage<\/span><\/a><span style=\"font-weight: 400;\">. Microsoft OneDrive and Google Drive are just some of the <\/span><span style=\"font-weight: 400;\">best online cloud storage<\/span><span style=\"font-weight: 400;\"> options out there.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Project Management Tools. <\/b><span style=\"font-weight: 400;\">Whether you\u2019re working alone or with a small team, investing in good <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/5-leading-project-management-software-singapore\/\"><span style=\"font-weight: 400;\">project management software<\/span><\/a><span style=\"font-weight: 400;\"> keeps your workflow more organised and efficient.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Business Communication Tools. \u00a0 <\/b><span style=\"font-weight: 400;\">Communication is essential for growing businesses. From conducting conversations between teams to even onboarding new members, you will need to set and use a channel for all your internal communication needs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Some popular <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/4-amazing-business-communication-tools\/\"><span style=\"font-weight: 400;\">online communication tools for businesses<\/span><\/a> <span style=\"font-weight: 400;\">include Discord, Microsoft Teams, and Google Workspace.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When in-person communication is not possible, <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/4-best-video-conferencing-app-platforms\/\"><span style=\"font-weight: 400;\">video conferencing apps<\/span><\/a><span style=\"font-weight: 400;\"> also come in handy. Platforms like Google Meet and Zoom are just some of the ways to collaborate remotely with teams and clients. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b><\/b><span style=\"font-weight: 400;\">Aside from software, you should consider investing in reliable<\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/5-best-internet-service-provider-for-your-business\/\"><span style=\"font-weight: 400;\"> internet service providers<\/span><\/a><span style=\"font-weight: 400;\">, network security, and hardware assets such as servers, computers, and other kinds of equipment or accessories that your business might benefit from.<\/span><\/p>\n<p><b>31. Evaluate and plan<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So you\u2019ve grown your business, developed a steady customer base, built your team\u2026 <\/span><i><span style=\"font-weight: 400;\">Now what<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, the only way now is up. Examine your company&#8217;s current situation and plan what you can do to increase sales. Assess your financial and sales forecast to see what business investments you want to venture towards next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps at this stage, you\u2019re looking to integrate new features on your company website or ramp up your lead generation strategy. To do this, you might need to grow your team of developers or outsource the work to <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/4-web-development-companies-in-singapore\/\"><span style=\"font-weight: 400;\">web development agencies<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a style=\"color: #f4662d;\" href=\"https:\/\/www.cldy.com\/sg\/blog\/business-insights\/top-3-ux-design-companies-in-singapore\/\"><span style=\"font-weight: 400;\">UX design companies<\/span><\/a><span style=\"font-weight: 400;\"> to optimise website conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever your plans are, make them aligned with your company\u2019s goals, budget, and market demand.<\/span><\/p>\n<p><b>32. Continue to learn, adapt and ideate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It started with your great ideation skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now, it\u2019s up to you to utilise those same skills to take your business a step further. Think about the last time you focused on innovation. What were the challenges you faced? How did you overcome them? If you refuse growth for your business, you will eventually get left behind by the competition. Take the time to study your market, see opportunities and ideate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to do this stage alone. Get input from your team, your partners, and your customers.<\/span><\/p>\n<h4><b>Setup your business for success<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There\u2019s no magic formula to launching a successful business. You will have to make tough choices while encountering challenges along the way. But with the resources and insights listed above <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">a growth mindset, you should have what you need to steer your business towards success!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the greatest myths about starting a business is that once it&#8217;s built, customers will come.\u00a0 There\u2019s so much going on in every industry, including competitors, market demands, and economic conditions, that there\u2019s no assurance your business will become a hit. You first need to ensure you have a good product in your hands. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-17916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights"],"_links":{"self":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts\/17916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/comments?post=17916"}],"version-history":[{"count":26,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts\/17916\/revisions"}],"predecessor-version":[{"id":21482,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/posts\/17916\/revisions\/21482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/media\/17932"}],"wp:attachment":[{"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/media?parent=17916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/categories?post=17916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cldy.com\/sg\/wp-json\/wp\/v2\/tags?post=17916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}