{"id":15663,"date":"2022-07-29T00:00:01","date_gmt":"2022-07-28T16:00:01","guid":{"rendered":"https:\/\/www.cldy.com\/sg\/?p=15663"},"modified":"2023-02-28T20:46:36","modified_gmt":"2023-02-28T12:46:36","slug":"10-email-hosting-facts-for-business","status":"publish","type":"post","link":"https:\/\/www.cldy.com\/sg\/blog\/email-hosting\/10-email-hosting-facts-for-business\/","title":{"rendered":"10 Facts About Email Hosting To Benefit Your Business"},"content":{"rendered":"

When launching an online presence, you\u2019re often told to prepare a website-building platform and web hosting<\/a> to support it. While these two are essential for publishing your website on the internet an often overlooked service is <\/span>email hosting<\/span>.\u00a0<\/span><\/p>\n

Anyone new to the hosting industry might look at this as a buzzword. But if you\u2019ve ever signed up for a Hotmail or Gmail account, then you\u2019ve likely used a <\/span>free email hosting<\/span> service before.<\/span><\/p>\n

While free options are great for personal use, it\u2019s essential you get a <\/span>business email hosting solution<\/span>. To better highlight this, we\u2019re looking at all things email hosting \u2014 from what it is, how it works, and business trends to convince you why you need a good hosting service today.<\/span><\/p>\n

What is Email Hosting<\/b> and How Does it Work?<\/b><\/h4>\n

Email hosting refers to the service that allows users to send, store, and receive emails using a custom account. All your incoming and outgoing data are processed by a server set up by your hosting provider. The server works by ensuring that email delivery is secure and efficient.<\/span><\/p>\n

Unlike free emails that end with @yahoo.com or @gmail.com, you\u2019ll know that an email is hosted on a premium service when it\u2019s tied to a custom domain. For example, if you own an online store called yourbusiness.com, your email address can be <\/span>contact@yourbusiness.com<\/span>.<\/span><\/p>\n

10 Email Hosting Facts Every Business Should Know<\/b><\/h4>\n

1. Email and web hosting are different platforms but you can host them with the same provider<\/b><\/p>\n

This might be an obvious one \u2014 but you\u2019d be surprised to know how many people confuse one after the other.<\/p>\n

<\/b>Your web host and email host play two different functions. While a web hosting server provides you with the CPU, memory, bandwidth, and storage for your website files, an email hosting server stores all your email messages.<\/span><\/p>\n

As a user, you have the option to host your emails and website with a single provider. A benefit you can get from this is that it’s easier to set up and you don\u2019t need to contact separate companies in case you need technical assistance. You also get to manage both your hosting accounts on a single control panel.\u00a0<\/span><\/p>\n

Securing your web and email through the same provider can be cost-effective too. Depending on what they offer, most brands bundle email and web hosting together.\u00a0<\/span><\/p>\n

On the other hand, you can also opt to host separately. So say for example you\u2019re happy with your current web host, but unsatisfied with their email hosting service.\u00a0<\/span><\/p>\n

Simply contact and purchase a package with a new provider. They\u2019ll then give you steps on <\/span>how to change email hosting<\/span>.<\/span><\/p>\n

2. More than half of businesses use email to connect with customers<\/b><\/p>\n

Email is one of the best avenues to engage with leads and customers. In fact, 64% of businesses<\/a> have an email marketing strategy in place.
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So what does this have to do with email hosting?<\/span><\/p>\n

We mentioned how professional email providers let you connect your address to a domain. In turn, this improves authority and trust. Tying your company name to an email address makes you appear more professional, giving customers more confidence when engaging with your brand.<\/span><\/p>\n

3. Incorporating your domain in your email improves brand recognition too<\/b><\/p>\n

Connecting your domain to your email improves brand consistency, you then gain more exposure and recognition.<\/span><\/p>\n

You can also leverage email hosting to manage multiple addresses. If you\u2019re running a business, this means that you could set up accounts for different functions like marketing, customer service, and technical support. So no matter what department your customer reaches out to, all their emails are connected to a single domain.\u00a0<\/span><\/p>\n

4. Business emails help you avoid spam filters<\/b><\/p>\n

Personal email addresses can quickly put a wrench in your email strategies. Users are likely to be suspicious of emails sent by a generic address and end up inadvertently deleting them.\u00a0<\/span><\/p>\n

Low open rates and high bounce rates then trigger spam filters, sending all future emails you send straight to the spam or junk folder.\u00a0<\/span><\/p>\n

5. \u201cFree\u201d email is not exactly <\/b>free<\/i><\/b><\/p>\n

Everything comes with a price on the internet. So if you think you\u2019re getting a sweet deal by signing up for a free email service, think again.
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Choosing a free email like gmail.com gives Google a way to generate revenue through selling ad space. Other providers also recuperate the costs of hosting your account by selling or trading your personal information. To be sure, it\u2019s always a good practice to read the privacy policy before signing up.\u00a0\u00a0<\/span><\/p>\n

Of course, given the branding and marketing benefits, a premium service is still a more viable option than <\/span>free email hosting.<\/span><\/p>\n

6. Security is another reason to leverage a premium service<\/b><\/p>\n

Security should be on the top of every priority list, especially when data breaches largely happen through emails.\u00a0<\/span><\/p>\n

In 2021 alone, an estimated <\/span>96% of phishing attack<\/span><\/a>s arrive by email. Premium email hosts prevent phishing or spam emails by verifying senders and marking malicious messages as junk emails.\u00a0<\/span><\/p>\n

Email hosting also secures your emails by encrypting them, thus preventing third parties from intercepting or stealing your data. This feature is especially useful when your company deals with sensitive data.<\/span><\/p>\n

7. Premium email hosting comes with two essential features: POP3 Access and IMAP Access<\/b><\/p>\n

Email hosting providers generally offer two essential features: POP3 Access and IMAP Access.
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Pop and IMAP are protocols that retrieve emails from a server so you can access your emails from any device. The differences between the two are the following:<\/span><\/p>\n